Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital n...
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The Open Brand: When Push Comes To Pull In A Web-Made World reviews:
If you are only looking to read one book on how social media, and the open web, will change the way you market your brand, this book is not it. But the fact is, no one book can answer all of the quest...
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